Most men don’t buy their own underwear.  Seriously?  It’s true.  Most men have women in their life who do it..a mom, a wife, or a girlfriend who will get them new undies when it’s finally time to replace the old holey ones.

That’s changing.

Apparently guys are increasingly buying their own underwear…and they’re shopping for colorful, tight-fitting underwear in the same way women hunt for appealing bras & panties.  Retail experts say designs are getting bolder and men are becoming more conscious about their underwear.

Does your man care about his underwear?  Does he buy his own?